Almost everyone has had a gift card that was for a business they simply never visited, or one that they forgot about and really have no use for. Gift cards make great presents, but only if they are for a place the gift receiver likes. Cardpool offers anyone in this situation a way to offload their unwanted gift cards and earn cash while doing so. The user makes out by getting something for a card they might never have used, and someone else benefits with the opportunity to purchase the card for less than face value. Cardpool provides security by purchasing and selling all of the gift cards directly, so users are not dealing with each other, only Cardpool.Show more screenshots »
In 2009, Timothy Wong and Anson Tsai decided to turn their belief that “no gift card should go unused” into a business. They created Cardpool as an easy solution to this common gift card problem. Both founders found it very frustrating when they had gift cards that were never used and literally turned into money wasted. Today, Cardpool still functions as a great way for users to put those old, unwanted gift cards to good use while earning some money in the process. Cardpool was acquired by Blackhawk Network in October 2011.
Cardpool is unique in many ways. First, the site is not just a big listing of classified ads for gift cards. Cardpool actually takes responsibility for the cards and the user’s experience. The site buys gift cards from users, paying them within 24 hours regardless of whether the card is sold. They also handle the actual selling of cards after purchase. Users get what they paid for and never have to worry about a fraudulent situation because Cardpool checks balances and verifies validity first.
The Cardpool website has a very welcoming appearance, with an elegant logo font and friendly blue, light grey and white color scheme. Users are greeted by a few highlighted gift cards from popular businesses on the homepage. The navigation bar is easy to find in the blue header across the top of the homepage. Overall, visiting the site is a positive experience that makes it easy for users to learn how to use Cardpool.
A new user that would like to begin using Cardpool can click on the small blue “Sign Up” link at the top right hand corner of the homepage. A white registration form pops up and asks the user for a full name, valid email address and password. After entering the information and clicking the dark blue “Signup” button at the bottom of the box, the user is automatically logged in and can begin browsing Cardpool.
By being able to offer users a great selection of gift cards, Cardpool thrives. This is best done by allowing users to create a free account and encouraging them to buy and sell through the site. Currently, anyone can create a Cardpool account for free. There is no subscription or premium paid membership option. All features are available to everyone. The way Cardpool profits is by offering a lower price for the card and selling it for a slightly hire price (still below the value of the card). The prices are still pretty good and based on the vendor and total value of the gift card. The amount a user spends on Cardpool depends entirely on how many gift cards they purchase.
Anyone who has an unwanted gift card, or wants to save on a purchase, can appreciate Cardpool. The site allows users to turn their unwanted gift cards into cash while others can purchase those cards for less than the value on them. Even though Cardpool adds a little to the sale price, it is still well worth the purchase for anyone who knows they will by buying services or merchandise from the business, or those who prefer cash over a gift voucher.